Increasingly, business leaders see massage not as a luxury, but as a necessity. Research touts multiple benefits of massage, shifting the perception of it from a treat to an essential routine component for top performance. Key benefits include sparking creative ideas, reducing pain and boosting immunity, enhancing productivity, improving sleep quality, and reducing stress. Given its numerous benefits, experts recommend that executives schedule massages regularly – ideally weekly or every 10 days – to maintain optimal functioning and wellbeing.